The KTEX Soft Launch on 23 September 2025 at KL Wellness City, Kuala Lumpur was a resounding success, setting the stage for an extraordinary journey toward the KTEX Wellness Through Culture Expo 2025. The ceremony opened with an inspiring welcome by Dato' Sri Dr. Vincent Tiew, Executive Director of KL Wellness City, followed by a dynamic overview of KTEX delivered by Mr. Lee Cheng Yun, CEO of Katch International Sdn Bhd, highlighting the vision of uniting wellness, culture, and innovation under one roof.

Adding to the excitement, the event featured several Memorandum of Understanding (MoU) signings with key partners, symbolizing powerful collaborations that will shape the future of KTEX. These strategic alliances reinforce the expo’s mission to bring together the best of wellness, nutrition, fitness, sports, and culture into one vibrant platform — promising an unforgettable experience for participants and stakeholders alike.